Designers have been angry with Houzz lately, accusing them on taking from the industry: tagging designers’ images to sell their own products, having designers put a Houzz badge on their website to complete their profile…
1 – To Houzz or not to Houzz
Back in 2009, Houzz was created to connect home owners and home designers and contractors.
Houzz was built on designers and contractors work. Houzz would not exists without them.
So why so much negative feedback from designers?
Houzz in 2018
40M global users
1.5M home pros
25M unique monthly visitors (75% US)
2 – Houzz people are very Smart.
- The designers do all the work.
They have their subscribers do all the work for them. They tell them how to optimize their content; include your keywords within you text, describe your images and your projects with keywords and locations. Be active in the community, answer questions and ask your customers to post reviews on your Houzz profile.
Therefore, they get FREE optimization from their subscribers. Isn’t it smart?
- The designers gave them their work.
By agreeing to their terms, designers have given them the right to use their images any way they wish.
- Ever heard of link juice?
All those cute little badges Houzz award their designers, and ask them to proudly display on their websites are linked back to Houzz.
To put it simply, every single link is a “vote”, telling Google how important Houzz is. Ever wondered why Houzz does so well in organic search results?
Moreover, there are two kinds of links:
- “no-follow”, meaning search engines do not follow them – worth nothing!
- “follow”, meaning search engines do follow them – worth a lot!
The links from designers’ websites back to Houzz are “follows”.
The links from Houzz back to designers’ websites are, you guessed it, :”no-follows”.
With 1.5M pros, imagine how many of those links Houzz accumulated over time.
In addition, we always ask to our designer/ contractor customers, with Houzz badges on their website:
Why in the world would you want to send your visitors/ potential customers to Houzz, a platform where zillions of your competitors also are???
3 – Houzz uses their subscribers’ images to sell their own products.
4 – Comments from around the Web.
- from carlaaston.com blog: Subject: Houzz vs. Pinterest